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Browsing by Subject "Brand development"

Browsing by Subject "Brand development"

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  • Not-for-profit marketing :branding, brand equity and marketing of smaller charities 
    Van Niekerk, Elizabeth (University of South Africa, 2007)
    Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other ...
  • Scientist's leadership style in a scientific organization 
    Von Wielligh, Madelein Heila Magdalena (2006-09)
    The Council for Geoscience (CGS) is one of the National Science Councils of South Africa and is the legal successor to the Geological Survey of South Africa. The total staff complements numbered 291 as of March 2006, ...

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